Favorite Financial Influencers to Follow in 2024

Favorite Financial Influencers to Follow in 2023

Digitization has changed the way we consume information, making it easy to connect with friends and family, find a recipe, order goods and services, manage finances, and more, all with the touch of a finger. In turn, it has also created platforms for users to share information and advice, positioning themselves as experts within their industries.

With an abundance of resources online, including TikTok reels, YouTube videos, blogs, and podcasts, there is an educational outlet for every type of consumer need that extends beyond the classroom and textbook. But who is an industry expert and which advice should you follow?

Finding a reputable influencer is key, so make sure you check their bios and/or websites for certifications and educational backgrounds to ensure they’re a trustworthy source, especially when it comes to financial content centered around saving, spending, and investing.

Learning how to manage money, investments, or retirement funds can be overwhelming, especially when diving into user-generated content on platforms like TikTok and YouTube. To help with this, we’ve compiled a list of our favorite financial influencers to follow in 2023, including TikTok and YouTube accounts, podcasts, blogs, and more. Read below.


Whether you’re new to the workforce or have an established career, financial management looks different at every stage of life. Maybe you’re creating or revising a budget, creating a debt payoff plan, or looking to amplify your retirement savings. Either way – podcasts are a great tool to learn how to meet your financial goals. Here are a few of our favorite shows:

The Financial Feminist

Hosted by Tori Dunlap, creator of Her First $100k and author of The Financial Feminist, each episode walks listeners through tips and advice on how to make, save, and grow money, while establishing a solid financial foundation and building confidence.

Episodes include The Debt Debrief, Recession Planning 101, Preparing for Student Loan Repayments, and more. Visit the website or listen on Spotify or Apple Podcasts.

So Money

Join award-winning financial strategist and author of When She Makes More, Farnoosh Torabi, as she goes back to the basics of financial management and expands with thoughtful strategies and advice alongside guest speakers, including entrepreneurs, financial authors, real estate gurus, and more.

Topics include using a budget, managing student loans, paying taxes, and more.

Visit the website to learn more about Torabi’s So Money podcast, books, and blog. Stream episodes on Spotify or Apple Podcasts.

How To Money

Listen as these two best friends and co-hosts provide advice on how to manage money for your lifestyle in a purposeful way, leading to a richer, abundant financial foundation.

Episodes tackle modern-day finances centered around current events, such as EV incentive programs and student loan forgiveness, while also discussing everyday finances like debt payoff, side hustle income, and more. Stream episodes on their website, or Spotify and Apple Podcasts.

YouTube and TikTok

The rise of e-learning tools like YouTube and TikTok has made learning how to make, save, and spend money easier than ever. View a list below of our favorite, top-rated influencers to watch.

The Financial Diet

Learn how to “do money better” with the Financial Diet, a digital resource for learning how to manage money confidently. With both TikTok and YouTube accounts, this online resource covers topics from financial planning in college to negotiating income in your career and everything in between.

The content is a refreshing and relatable take on budgeting for a better lifestyle. Watch the TikTok and YouTube videos here.

Personal Finance Club

Founded by Jeremy Schneider, the Personal Finance Club provides followers with a crash course in investing basics through his TikTok account.

Videos highlight Schneider’s two rules – living below your means and investing early and often – and provide advice on topics like investing for your children, how to prioritize your money, and how to pick retirement investments.

Seth Godwin

This everyday finance expert breaks down the basics of making and spending money, budgeting, investing, and more, helping viewers combat the ins and outs of financial management.

His TikTok videos also provide quick, digestible content for viewers to learn the pros and cons of different financial tools and strategies, including credit scores, debt management, and more. View @seth.godwin on TikTok.


Blogs may pre-date YouTube and TikTok, but they are consistent, reliable resources for financial content. Much like the Slavic401k blog, which covers topics about making, spending, and saving money for retirement, there are other blogs we like to read that cover a wide range of topics.

Dave Ramsey

As one of the most influential names in the finance world, Dave Ramsey, founder of Ramsey Solutions, helps people take control of their finances and find solutions for a better, financially stable, life.

His blog covers topics big and small, from family and relationship finances to buying a home and enrolling in insurance – leaving no stone unturned. Read the blog here.

The Penny Hoarder

Known as one of the nation’s largest personal finance brands, the Penny Hoarder provides personal finance advice and strategies for making smart money choices through its blog.

Topics are broken down into 11 categories, some of which include investing, bank accounts, credit cards, taxes, and budgeting. Sub-categories exist within each, providing detailed information for every type of financial situation, including side gigs and working from home to saving money on groceries and consolidating debt. Read through the resources here.

In today’s digital landscape, there are endless resources and tools available to online users looking to learn about financial management. Remember to vet your sources before taking advice online and ensure you’re following reputable people and brands who have the expertise to guide you.

Related: Read our 2022 lists of top financial influencers from TikTok, blogs, and podcasts.


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